The SAGRA Italian Festival in Bedfordview came alive with colour, creativity, and culture — and Versus Paint was proud to be part of it. In true Italian spirit, we celebrated artistry, craftsmanship, and connection through an interactive live art experience that brought people closer to the world of texture.

At the heart of the Versus stand, renowned finger-paint artist KG transformed a blank canvas into a masterpiece using nothing but his hands — and Versus luxury coatings. Each sweep, press, and motion told a story of freedom and expression, demonstrating how texture itself can become art. Guests were invited to witness the process, touch the finishes, and experience the emotion behind every movement.

The final piece — a striking textured mural painted entirely with Versus products — will find its permanent home within the Italian Club Bedfordview, standing as a lasting symbol of creativity and collaboration.

For Versus Paint, this wasn’t just an activation — it was an experience. It embodied our belief that texture has the power to connect people, that luxury can be tactile, and that art isn’t confined to galleries — it lives on walls, in communities, and in every space touched by passion.

Discover the Versus difference — where texture meets luxury, and every wall tells a story.